活动回顾丨2023上海国际广告奖颁奖典礼圆满落幕!

8月11日，2023上海国际广告奖于上海市普陀区环球港凯悦酒店举行颁奖盛典，共诞生325个等级奖项，包含1个全场大奖、28个金奖、92个银奖、204个铜奖。

On August 11, the award ceremony of SHIAF Awards 2023 was held at Hyatt Regency Shanghai Global Harbor, Putuo District, Shanghai, P. R. China. A total of 325 awards were presented, including 1 Grand Prix, 28 gold awards, 92 silver awards and 204 bronze awards.

破圈连接世界

Breakout• Connect the World

2023上海国际广告奖面向全球国家和地区征集优秀的案例，和更多的企业、品牌、代理公司进行对话。除以往长期参赛的英国企业外，今年，来自泰国、新加坡、韩国的企业参赛热情高涨，成为新晋海外参赛大户；组委会也有幸邀请到来自英国、阿根廷、泰国、马来西亚、韩国等来自不同国家的行业精英参与终审评审工作， SHIAF Awards 也将继续朝着成为世界级奖项这一目标前行。

SHIAF Awards 2023 collects excellent cases from an even wider range of countries and regions, and develops dialogues with more enterprises, brands, and agencies. In addition to the British companies that have participated in the competition for years in the past, companies from Thailand, Singapore and South Korea had become new and major overseas competitors this year. The Organizing Committee had also invited industry elites from the United Kingdom, Argentina, Thailand, Malaysia, South Korea, and other great creative power countries to participate in the final review. SHIAF Awards will continue to work towards its goal of becoming a world-class award.

碰撞激烈角逐

Collision• Fierce Competition

2023年上海国际广告奖共吸引503家公司参与，征集到1793件海内外广告创意作品，品牌自主报名企业数量较去年增长100%，创历史新高。历经为时4个月的招赛及评审阶段、112位云评委与71位终审评委两轮专业、严格的评审把控，诞生最终等级奖项。祝贺从近1800件作品的激烈角逐中脱颖而出的公司企业，我们也共同期待广告行业未来的无限可能！

SHIAF Awards 2023 attracted 503 companies, and received 1,793 advertising creativity entries at home and abroad. The number of companies from brand independent registration increased by 100% over 2022, reaching a record high. It took four months to collect and review the entries. And finally, awards were selected after two rounds of professional and strict reviews by 112 cloud judges and 71 final judges. We would like to deliver our congratulations to companies that stood out from the fierce competition of nearly 1,800 entries. We are also looking forward to the endless possibilities of the advertising industry in the future!

洞察行业趋势

Insight• Industry Trends

今年意见领袖营销、IP营销、微视频创意广告（系列）表现突出，成为新兴热门TOP3赛道，进一步预示着在社会秩序恢复正常后，逐步恢复和提速的赛道逐渐成为行业新的增长点与发展机会。同时，零售、金融服务类、非盈利/慈善类、汽车、其他快消品类获奖作品数量及质量较去年取得较大突破，活跃度较高，这或将成为有较大增长空间的行业类别。

In 2023, Key Opinion Leader Marketing, IP Marketing, and Micro Video Creative Advertising (Series) outperformed, becoming the emerging TOP3 hot tracks, further indicating that after the social order is restored to normal, the track that gradually recovers and accelerates has gradually become a new growth point and development opportunity for the industry. Moreover, the number and quality of award-winning works in retail, financial services, non-profit/charity, automobile, and other FMCG categories made great breakthroughs compared with 2022, and showed higher degree of activity, which may become the industry categories with greater room for growth.